Andy Warhol Tiffany & Co. Collaboration

Andy Warhol loved the holidays. 

Before he exploded into the public consciousness with soup cans, the artist worked as a successful commercial illustrator. One of his most important clients was Tiffany & Co. The luxury jeweler commissioned Warhol to create holiday cards from 1957 until 1962. 

Those cheerful, iconic images have endured and Tiffany is trotting them out once again. The jewelry company dipped into its archives this year to create a limited-edition home and accessories line, featuring hand-painted glass ornaments, bone china dessert plates, greeting cards, playing cards and an Advent calendar. All of these products are, of course, ridiculously expensive. But, the result is a joyous expression of Warhol’s whimsy and a reminder that luxury can be fun. (The company is even currently referring to it as its “Warholiday” season, and is punctuating it with in-store installations and immersive experiences.)

As part of a larger campaign, Tiffany also released a film starring Hailey Bieber in a nod to Warhol’s Factory, the place where Warhol both worked and threw parties.

“This holiday season, we wanted to celebrate Andy Warhol and uplift his connection to Tiffany & Co. by taking inspiration from the iconic greeting cards that he created for our clients in the ’50s and ’60s,” Alexandre Arnault, executive vice president of product and communication, said in a statement. “The campaign video brings these elements together by paying homage to our longstanding relationship with one of the world’s most celebrated artists.”

A return to joy while not undermining refinement is a welcome breath of fresh air as Tiffany & Co. has worked to find a new stride following its acquisition by LVMH in 2020.