American Fine Art Turns To Virtual Reality
American Fine Art continues to afford collectors the opportunity to enjoy the experience of collecting fine art, only now in a new way. They believe that part of the enjoyment and thrill in collecting fine art comes from the connection you have at a gallery. In today’s climate, the gallery understands that collecting can be particularly challenging. American Fine Art is proud to announce our partnership with ArtVR LLC to ensure that the feeling is not lost when building your art collection. With this new avenue for previewing and selecting works through virtual reality, the gallery offers their collectors the opportunity to see the artwork in a similar setting that they would receive when visiting their showroom.
ArtVR LLC was first conceived in the summer of 2018 with the goal of creating a virtual experience that rivals the experience one gets within a gallery space. The very nature of art and its personal connection to the buyer makes it difficult for both the consumer and the seller to properly showcase the artwork without seeing it in person. The dimensions of an artwork can never be fully captured by a photograph as well as the colors and beauty of a piece of art depend entirely on how it is viewed. This creates an issue for American Fine Art, who deals with clients from all over the world as they have the issue of trying to show a piece of artwork whose size cannot be fully grasped. The solution is equipping a virtual reality headset with an individually customized portfolio of artworks for a client. Once in the hands of the client the headset serves as an at home gallery allowing the client to view the pieces with different frames, distances, and with objects in front of it. This revolutionary experience offered by ArtVR LLC is bringing art into the 21st century.
“The launching of this partnership has been in the works for some time. Being an international leader in fine art we send out custom portfolios to collectors around the globe, but photographs simply cannot provide the same impact you get when viewing a work in person,” explained Gallery Director Phil Koss. “We have been working with ArtVR LLC to create an experience when acquiring art and building collections similar to that we strive to create at our gallery showroom. This partnership could not be ready to launch at a better time with Arizona and so much of the world being ordered or opting to stay at home. This gives collectors the chance to see and connect with the artwork before adding it to their collection.”
As always, the gallery offers complimentary consulting services. The virtual reality will bring the galley to you so the knowledgeable and professional International Art Consultant at American Fine Art, Inc can walk you through it as you view your personalized collection. They want to ensure that the experience of fine art collecting is as exciting, dramatic, and pleasurable as it is at their showcase gallery.
American Fine Art offers an environment and selection like no other gallery in the world with a breathtaking state-of-the-art 12,000 sq. ft showroom in Scottsdale, Arizona. Specializing in the original masters of 19th-21st centuries including Picasso, Warhol, Miro, Wyeth, Rockwell, Dali, Chagall, Leger, Bacon, Murakami, Matisse, Braque, and more. In addition to these established masters, the gallery offers a range of works within the urban art movement representing such infamous street artists as Mr. Brainwash, Banksy, AtZ, Invader, Dotmaster, and DV8. Established over three decades ago the gallery is also an international publisher, boutique jeweler, and hot glass studio.
American Fine Art is your trusted source for fine art whether in their welcoming showroom gallery, or in the new virtual gallery in the comfort and serenity of your own home. As secondary market specialists, they can take care of all of your buying, selling, and appraisal requests.